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Data driven.
Strategic
Marketing.

Leading your brand to
sustainable growth.

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Ecommerce Digital Marketing Agency

Multidisciplinary team of experts with over 10 years’ experience in ecommerce projects around the world. Focused on bringing the maximum return possible with the minimum investment.
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Ecommerce Consulting

Achieve long-term success through a curated digital footprint that is backed by smart planning.

Turn data into tangible strategy to increase profitability. Reduce time and errors with marketing technology that supports all decision-making processes.
High website traffic, yet low CVR? Conversion Rate Optimization is key to measure, test, and improve not so user-friendly, unintuitive processes.
Technical work on-page & off-page, complemented with relevant content, will boost your search rankings in the long term.
Deliver seamless messages across to the right people at just the right time. Automate CX flows without ever giving up on personalization.
Convert web traffic into long-term customers and effective return with high-performing Google and Facebook ad campaigns.
Build your identity and reach your target at the most effective channels, because social media isn’t just about pretty little pictures on Instagram.
Unlock the power of targeted content at each stage of the funnel, from original blog posts to precise micro copy.
Create branded assets and frictionless experiences in websites that sell.
Engaging, high quality photography and videography that tells your brand story.
ALDO
JANTHEE
SENSESLINEN
FLM
cutipol
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© 2024 WAY  |  All rights reserved

1. Purpose and legality

Users’ personal data is collected and processed by Segmento Aliciante, LDA, with the purpose of managing the relationship with users, complying with the obligations and conducting Marketing campaigns whenever there is consent to do so.

2. Personal data collected

We collect the personal information you provide us, such as your name, address and email. When you browse our website, we automatically receive the IP address of your computer to provide us with information about your browser and operating system in order to create a more personalized browsing experience.

3. Terms of conservation of personal data

Personal data collected is kept as long as there is a relationship with our users, provided there is valid consent when it’s a necessary condition of legality, and additionally for as long as legally required.

4. Recipients of the personal data

Generally, our subcontractors collect, use and disclose information only to the extent necessary to enable them to perform the contracted services. We commit our subcontractors through appropriate Processing Agreements. Other recipients of the personal data collected are the entities to which the data must be disclosed in accordance with legal provisions.

5. Customer rights in relation to personal data collected

If you wish to exercise your rights of access, rectification, portability, restriction of processing, opposition or deletion of your personal data, register a complaint or simply want more information, please contact our Data Protection Officer at my@way.pt.

What are cookies?

Cookies are small files containing a set of text characters that are sent to your computer when you visit our website.

When you visit our website again, cookies enable the website to recognize you and activate your settings by the set of data it has stored about your previous visit.
The next time you visit this website with the same device, the cookie and the information it contains are sent back to the originating website (primary cookie) or to another website to which it belongs (third party cookie). By doing so, the website can detect that it has already been opened by that user and in some cases will personalize the content displayed.
The time a given cookie remains on the user’s computer depends on the category of cookies used by each website.

Reasons for the use of cookies

WAY uses cookies to personalize the website, depending on what you accept that we collect while you’re on our website.
This data collection allows us, on a future visit, with the collection of the IP, Browser and Operating System through which you accessed our website, to recognize the visitor and retrieve the data you have already stored about him.

Type of cookies we use on our website

1. Primary Cookies:
These types of cookies – which are strictly necessary – ensure functionality without which you would not be able to use this website as intended or to its fullest extent.
These cookies store information on the user’s computer only during the current browser session. They ensure, for example, that when the user accesses the website’s features, a version with a connection-related amount of data corresponding to that of the internet connection the user is using is displayed.
They ensure that when the user changes the web page they are on, the switch from http to https occurs, observing the high security requirements applicable to data transmission and their security protocols.
Cookies of this type also store the user’s decisions regarding the use of cookies on our website.
User consent is not required for the use of strictly necessary cookies. These cannot be disabled via the function on this page, unlike the others, where the user can disable cookies at any time in their browser.
2. Proprietary cookies:

Cookies that, by legal definition, are not strictly necessary for using the website, however, they do fulfil important tasks.
Without these cookies, functions intended for your browsing convenience on our website, such as the automatic completion of form details, will no longer be available. Personal user settings, such as preferred language, cannot be retained without these cookies, so they must be re-entered on every page.
In addition, without these cookies, we would not be able to meet your individual requirements with personalized offers. They serve, among other purposes, to:

  • • Keep the user session active, so that the user is not required to fill out specific fields repeatedly;
  • • Collect data for automatic emailing immediately after you fill out the form;
  • • Optimize the correct functioning of the website, using cookies for navigation processes;
  • • Offer tax-relevant pricing information, using a cookie to define the region in which the user is located at the precise moment of the search;
  • • Prevent and block fraudulent actions and maintain user security.
3. Third-party cookies (for marketing purposes):
Examples are cookies that help to understand how long the visitor stays on the website, which pages he or she found most useful, why he or she stayed on them the longest, and how the visitor was directed to the WAY page.
These are cookies that are stored in the user’s browser and sent from the server of external websites that cooperate with WAY. For example, Google, which installs cookies in browsers to analyze various aspects related to the performance of the website and its visitors. They serve, among other purposes, to:
• To collect statistical information about the user for Google Analytics – which stores information about the content that users have consulted on the website, in order to provide personalized advertising on Google’s search engine and other websites, or Facebook – which allows communication in a personalized way, on Facebook, according to the navigation on the website by the user;
• Improve the website experience for you by storing cookies related to your interests, geographic location and language, leading to a better performance of Google Adsense.
• Understand the usage given to the website by each individual, thus optimizing the structure and content of the website, based on these analyses.

https://support.google.com/analytics/answer/6004245
https://www.facebook.com/about/privacy

Managing and disabling cookies

Although WAY, by default, uses this type of file, the user, if he wishes, can deactivate this setting in his browser, being certain that he will not have such a personalized interaction.
Regardless of your choice, you can still access the website. However, if you choose to disable this option, you cannot use all the interactive functions of our website.

Social Networking Plugins

On our website we use elements of the social networks Facebook, Twitter and Instagram and others. The providers of the main plug-ins are the companies Facebook Inc., Twitter Inc. and Instagram LLC (“Providers”). Web page elements are, for example, buttons (so-called “social plug-ins”) or content included by the service providers.
The user’s browser establishes a direct connection with the server of the respective service provider when the user visits a page of our website containing such an element. The content of the website element is transmitted by the respective provider directly to your browser and integrated into the WAY page. When integrating the website elements, the service providers become aware that your browser has accessed the corresponding page of our website, and even if you do not have a profile with the respective provider (e.g. Facebook) or are not currently logged in, this information (including your IP address) is transmitted by your browser directly to a server of the respective service provider in the USA and stored there.
If you are logged into one of the services, the respective provider can directly assign your visit to our website to your profile with this provider.
WAY has no influence on the parameters of the data that the providers collect. For details about the purpose and extent of data collection and the further processing and use of data by these providers, as well as the related rights and configuration options to protect your privacy, please refer to the privacy policy of the provider.
To prevent the providers of this service from directly associating the data collected via our website with your profile on that service, you will always be required to log out of your account on these pages.
Finally, there is the possibility of completely preventing the loading of website elements with browser add-ons.